Through an aeroplane window somewhere between Fiji and Australia I saw two freight vessel pass each other. It occurred to me that onboard the south bound vessel European water was probably heading for Sydney while going north some South Pacific bottled water was being transported to Europe to accommodate consumer needs above the equator.
This inspired the idea of creating a trusted fine filtered water brand reducing the environmental impact of plastics and CO2 emissions caused by transported water. A brand with global reach but literally produced at home.
Founder Carsten +45 2752 7090
